SAAS Advertising
Build a Killer Paid Media Strategy
We help SaaS brands create, manage, and optimize paid media to drive qualified pipeline through demand gen strategies that scale.
Paid Media
Drive demand across all ad channels
Use precision targeting to reach your ideal client profile across every major ad platform. Educate buyers on what you do and how you are different with guaranteed distribution to start driving both qualified leads and pipeline.
Ad Creative
Unlimited ad creative that stops the scroll
Test new messaging, content, and audiences to understand what engages your audience. Get fresh modern ad creative that aligns with your brand in every format supported across all major ad channels.
Conversion Tracking
Measure what’s working and what’s not
Attribution will never be perfect, but you still need to measure as many qualitative and quantitative metrics as possible to help guide better decision-making. We optimize for both leading and lagging indicators to drive a qualified pipeline.
Game up your GTM
Book a call to discuss our methodology and how we can help you increase brand awareness and capture demand.
Paid Media
Build awareness and drive pipeline with paid media
We’ll help you manage and optimize all paid media channels to build brand affinity with out-of-market buyers and capture demand with in-market personas.
Align your brand with key buying triggers and guarantee distribution to your ICP so when they come in-market they think of you.
Capture high-intent searches from buyers looking for your product category. Then we’ll help you optimize your account towards quality conversions on pipeline creation.
Build brand awareness and capture warm buyers on one of the largest social media sites to find B2B buyers that aren’t on the traditional B2B channels.
Brand awareness and consideration targeting search intent, competitor websites, and so much more.
Capture high-intent searches from buyers looking for your product category. Then we’ll help you optimize your account towards quality conversions on pipeline creation.
Build engagement and increase reach across sub-Reddits that relates to your SaaS brand to drive more awareness.
Conversion Tracking
Measure what matters with custom conversion tracking
We help you set up accurate conversion tracking in Google Tag Manager and GA4 across your website.
We create a custom GTM workspace to maintain the organization and integrity of your existing tags.
We create custom folders so you know what channel, type, and action are associated with one another.
We create tracking tags for all major ad channels and GA4 to ensure continuity across your platforms.
We create custom triggers based on rigorous testing to ensure your tags fire at appropriate times.
We create custom variables to associate needed information with each tag across each channel.
We create conversion value mappings to ensure that your conversion values are accurate.
Game up your GTM
- We Audit and QA your website for conversions and KPI events.
- We organize your GTM to be nice to tidy.
- We create tags, triggers and variables for each channel.
- We test, test, and test to ensure proper firing.
- We deliver a beautiful new GTM.
Why X&
Peace of mind from the get-go
We offer end-to-end service that covers everything you need to successfully grow your business and thrive in the digital age.
We back up our commitment to each client with a guarantee. We pride ourselves on building strong relationships with our clients and becoming a long-term resource and partner.
Your Success
Our Expertise
Testimonials
Results That Speak for Themselves – Trusted by Businesses Like Yours
Exand has been our go-to for everything from branding and photography to digital and print. Every project is tackled with enthusiasm, precision, and a commitment to delivering on time and within budget.
When we set out to create a unique identity for our restaurant, Exand truly listened to our vision. They didn’t just design a brand—they crafted an experience that reflects who we are. From our logo to our website, everything turned out exactly as we hoped. Highly recommend.
We needed a well-designed brochure for a new development in London, and Exand delivered. They understood the brief, proposed strong ideas, and even arranged a videographer for the show apartment. A great team for any marketing needs.
I walked into the first meeting with a jumble of ideas, and somehow, Exand turned my words into exactly what I had envisioned. From start to finish, they gave me confidence in their work. The final result? Spot on. Will definitely be back for more.
Exand built and designed our new website, keeping us in the loop at every stage. The final result blew us away—it exceeded everything we had imagined. Their eye for detail, especially on the graphics side, is exceptional. Huge thanks to the team.
Exand’s team demonstrated outstanding professionalism and creativity throughout the Initech branding and website project. Their integrity, passion, and meticulous attention to detail were evident in every stage of the process. Highly recommend their expertise.
We’ve worked with Exand on multiple projects, and they always strike the right balance of creativity, professionalism, and service. Every brief we provide is met with fresh ideas and results that align perfectly with our expectations.
Exand didn’t just meet expectations—they exceeded them. Their team truly listened to my needs and executed every detail flawlessly. Their attention to detail made all the difference, and I’m thrilled with the results of my advertising campaign.
Working with Exand is always a pleasure. They’re not just professional but also a fun, innovative team that delivers high-quality work quickly and without any hassle.
The team at Exand takes the time to understand our vision, and each time, they return with designs that align perfectly with our expectations. Their approach to design is refreshing, and I wouldn’t hesitate to recommend them.
The Exand team captured our vision perfectly for our video project. The final result was a true collaboration, and we couldn’t be happier with the outcome.
An outstanding agency. Exand created a website and brand that I’m genuinely proud of. Fantastic experience working with them.
A friend recommended Exand, and after working with them for over a year, I can confidently say they’re a top-tier agency. They’ve built our brand identity, designed marketing materials, and developed our digital presence with outstanding results. Reliable, adaptable, and a pleasure to work with.
